Advertising Policy

This policy applies to every ad, creative, landing page, app and audience choice run through Mediafy, including creatives generated by Mediafy AI. It is part of the Terms of Service.

Creatives are checked automatically before launch and may also be reviewed by people. Ads can be rejected, limited to certain channels or countries, or paused after launch if they break this policy, a partner's rules or the law.

• Illegal products or services, counterfeit goods, and anything that facilitates illegal activity.
• Weapons, ammunition and explosives; recreational drugs and drug paraphernalia; tobacco and nicotine products.
• Adult sexual content or services.
• Hate, harassment, violence or content that targets people for protected characteristics.
• Malware, phishing, unwanted software, and sites or apps that hijack devices or redirect users without consent.
• Misleading or deceptive claims, fake news formats, fake system messages, and impersonation of people or brands.
• Unrealistic health, weight-loss or earnings claims, and get-rich-quick schemes.
• Content that exploits sensitive events or tragedies.

These categories are allowed only where legal, with the targeting limits and approvals noted, and may need prior approval by Mediafy.

• Alcohol: adults of legal drinking age only, in countries where it is permitted.
• Gambling and real-money gaming: licensed operators only, in licensed markets, adults only.
• Financial services, crypto-assets and trading: properly licensed providers, with required risk warnings.
• Health, pharmaceuticals and supplements: no prescription-only medicines to consumers; claims must be substantiated.
• Dating: no sexual content; adults only.
• Political and issue ads: not available in Phase 1.

Ads must not target children under 16 (or the local age of digital consent), and must not use sensitive data such as health, sexual orientation, religion or political views to target or exclude people.

• The ad must match what the user gets: the landing page or app store listing must be working and relevant.
• Prices, discounts and offers must be accurate and include material conditions.
• No auto-redirects, forced downloads or audio that plays without user action outside formats that allow it.
• Brand names, logos and testimonials must be yours or used with permission.
• Video and playable ads must respect the channel specs (length, skip rules, file size) enforced at launch.

Collect and send only data you are allowed to share. Do not send personal data in URLs or event names. Obtain the consents required on your sites and apps; the Mediafy pixel and conversion API honour consent signals and Global Privacy Control.

Depending on severity we may reject an ad, pause a campaign, suspend an account or withhold credits obtained through fraud. Repeated or serious violations lead to account closure. If you think a decision is wrong, reply to the notification or write to [email protected].